OVER to London’s Oxford
Street where department store Selfridges has transformed its famous food hall
to showcase the best of Irish produce and cooking. The store is working in
collaboration with Tourism Ireland and the Irish food board Bord Bia.
More than 50 Irish brands
are on show and the range includes well-known household staples and talks by
artisan producers. Celebrated chef Clodagh McKenna, who hails from Cork, was on
hand for the launch of the event for invited guests, among them food writers
and bloggers.
The event is called
officially Taste The Emerald Isle – The Best of Irish Food and Drink. Selfridges
food and restaurant director Bruce Langlands said: “We think it is important to
bring to life the exceptional entrepreneurial talent from overseas to our food
halls; our customers are adventurers in food and what better way to experience
another country’s fare than in our very own food emporium. We hope our
customers enjoy the vast variety of Irish food.”
According to Tourism
Ireland’s chief executive, Niall Gibbons the whole Irish story, and the
popularity of Irish food, is key to Ireland’s great reputation for hospitality.
It was one of the reasons 11 million people have visited, or will visit,
Ireland during this year.
All the old Irish
favourites are on display including Barry’s Tea, Boland’s Biscuits, Tayto
Crisps and Club Orange as well as interesting various cheese and butter makers,
bakers and meat curers.
Among the samples available
were products by McCambridge Wholewheat Bread, Lismore Biscuits, Cooleeney
cheese from Tipperary, St Tola Goats cheese from Clare. Other well-known,
older, Irish brands were also well represented including Avoca, Flahavan’s
porridge, PandoraBell, Solarius Tea, Lismore Biscuits, Black Castle Soda,
Homespun and Boutique Bakes. One product exclusively available in the
Selfridge’s Food Hall is Guinness Cheese.
On the drinks side, you can
enjoy a tipple of Glendalough Wild Spring Botanical Ginfrom the Wicklow Mountains
and Connemara Irish Whiskey. The promotion also includes two chefs’ dinners, a
Carlingford Oyster tasting event and a chance to sample Glendalough gin
The event runs until
October 9. For full details of Taste The Emerald Isle go to:www.selfridges.com/GB/en/features/events/taste-the-emeraldisle
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